• Dr. Meiling Wong
  • Dr. Meiling Wong
  • National Chinyi University of Technology (Taiwan), Taiwan (China)
  • Title: Culturally Embedded Mechanism, Guanxi Marketing
  • Abstract:
    While it is emphasized in Western on “what you know”, refers to technological expertise, including the price and quality of tendered product or service, it is emphasized in Confucian societies on “who you know”, which refers to personal connections with the appropriate authorities or individuals. These connections are known in Chinese as guanxi. The present paper attempts to explore the underlying mechanism of guanxi which is culturally embedded onto added value of service quality by examining the construct equivalence of the two concepts between Western relationship marketing and Chinese guanxi. This paper provides an inner view of cultural value which offers insights that should prove helpful to academics in management and related disciplines as well as to practitioners engaged in Chinese business.
  • Biography:
    M.L. Wong is currently an Associate Professor of Taiwan National Chinyi University of Technology. Certified with dozens of international licenses, she is positioned as the Industrial Consultant of the Certiplat Limited and the Guidance Counselor of the Professional Certification Committee. She has published research articles in SSCI journals, including Journal of American Journal of Economics and Sociology and Journal of Business Ethics as well as others, The International Journal of Diversity in Organizations, Communities and Nations and Chinese Management Studies, among others. She also serves as a regular paper reviewer for the above journals. Her recent research interests include Guanxi Management Theory, Service Quality, Cross-cultural Enterprise Operation, Human Resource Management, Organizational Culture, Leadership and Empowerment.
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Important Dates
July 17-19, 2015
Paper or Abstract Submission Due:
April 8, 2015  >> June 10, 2015
Early Bird Registration due for Accepted Paper or Abstract: 10 days after acceptance notification

Early Bird Registration due for Audience: May 16, 2015
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